Our Senior Team
Kevin Shapland set up Media Outcomes in 2002, after a successful career in the Metropolitan Police Service, during which he worked for the National Criminal Intelligence Service, the Racial and Violent Crime Task Force, the Flying Squad and the Force Intelligence and Surveillance Unit, becoming involved in a number of high-profile investigations.
During the latter part of his police career, Kevin moved into marketing and PR, project-managing a number of successful, award-winning campaigns aimed at helping the Met to reach out to a variety of different audiences.
Having identified a gap in the ability of police forces to engage with their diverse range of stakeholders on a proactive basis, Kevin created Media Outcomes to help to fill that void, by building and improving relationships between the criminal justice sector, the media and the public. He has also pioneered and facilitated the Met’s successful approach to income-generation and public/private partnerships.
In addition, Kevin has provided consultancy support for BBC Factuals/documentaries, Drama and Entertainment, London Weekend Television, Granada Media, Wordwave, the Community and District Nursing Association and Geoff Howe Independent Marketing Communications Agency. He has also helped to formulate national guidelines in relation to the interaction between investigative journalism and law enforcement.
In his spare time, he sits on the board of Northamptonshire CrimeStoppers and is a Governor of his local school.
Suzanne has more than 18 years experience in press, public relations, advertising and events management. During the course of her career Suzanne has worked as a ministerial communications advisor and strategist at both the Department for Education and Skills, and the Department for Food and Rural Affairs, on subjects ranging from employment and education policies through to environmental and farming issues. She has also worked as a Senior Communications Advisor to the Home Office.
Suzanne’s particular area of expertise is criminal justice communications - she spent over ten years working for the Metropolitan Police Service and to senior police officers, advising on and implementing press and PR strategies. Following this, as Senior Events Manager for the Met, Suzanne was responsible for international and national event management. She has also worked as a stakeholder communications manager for a central London PR agency.
At Media Outcomes, Suzanne specialises in internal and external stakeholder communications and is responsible for strategy, project management and implementation. She also leads on event PR for Media Outcomes and its sister company CJS Event Solutions.
Jeff Edwards
Jeff joined Media Outcomes in 2008 after 32 years experience as a journalist on a number of titles and television networks reporting on all matters concerning law enforcement. Throughout the last 3 decades, Jeff has closely covered every significant policing event in the UK.
For 15 years, Jeff was Chief Crime Correspondent for the Daily Mirror and prior to that was the Crime Editor for the Sunday People. As well as undertaking freelance work for many other organizations, Jeff is also Chair of the Scotland Yard Affiliated Crime Reporters Association and a member of both the National Police Improvement Agency and the Association of Chief Police Officers Media Advisory Group.
Matthew Turnbull
Matthew joined Media Outcomes in 2008 fresh from the University of Chester having achieved a degree in Media and Television Production (BA Hons). Matthew brings a variety of new skills and talents to Media Outcomes. Matthew’s media production skills are being utilised; and the experience gained in different media and marketing departments throughout University put into practice.
Charlotte has nine years’ experience in healthcare and consumer PR. She has worked for a number of leading London agencies with clients ranging from Durex, Strepsils and Tesco Pharmacy to Nationwide Social Responsibility and Hallmark Cards. Charlotte is involved in project management and implementation
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